"Blueberry pie, the way you know it from American films – just without the sugar that ruins the rest of your day."

Let's be upfront about it: Blueberry is the most "fruit-forward" flavour in our collection – it has a bit more carbohydrate than Sour Cherry or Raspberry, simply because blueberries are naturally a sweeter, more substantial fruit. That's not a flaw, it's the character of the fruit, and we're not going to artificially change it – we're just telling you honestly. Even so, 70 kcal per 100 g at 0 g fat is still a light choice you can add to breakfast without a second thought. You'll find the full nutritional breakdown under the "Product details" tab.

Photo for illustration – serving suggestion.

Who Fruvela Blueberry Is For

For people who won't settle for average

Craving the taste of classic American pie, but without half a cup of sugar in every portion? Fruvela Blueberry is exactly what you're after – for food lovers who won't compromise on real fruit flavour. If you happen to count your macros and train regularly too, even better – you get full flavour without the unnecessary baggage. Whatever your reason for reaching for the spoon, what matters is that you won't settle for average.

Culinary Inspiration From Liovela

Where does blueberry shine the most?

The classic American duo: a tall stack of pancakes and a slice of shortcrust pie.

Photo for illustration – serving suggestion.

This is a flavour made for American-style breakfast: a tall stack of pancakes drizzled with blueberry sauce that holds its shape instead of running endlessly across the plate. It also works brilliantly as a base for oatmeal – just one spoonful turns plain oats into something worth getting out of bed for. And if you like to bake, it's a ready-made filling for a classic shortcrust pie – no hours spent cooking fruit down with sugar.

Photo for illustration – serving suggestion.

Ready for classic American flavour with no added sugar? Add Fruvela Blueberry to your cart and see for yourself from the very first spoonful.

Discover the Full Fruvela Collection

Frequently Asked Questions

The most important answers (FAQ)

1. Does Fruvela Blueberry contain sugar?

The product contains no added sugar. Its sweetness comes from approved sweeteners and from the sugar naturally present in blueberries. You'll find the full ingredient list under the "Product details" tab.

2. What sweeteners are used in Fruvela?

We use EU-approved sweeteners: erythritol and sucralose. Erythritol is a natural sugar alcohol with a low calorie content, while sucralose is an intense sweetener that lets us reduce the amount of additives without losing full flavour.

3. How many calories does a serving of Fruvela Blueberry have?

100 g of the product provides 70 kcal. That's the highest value in the Fruvela collection – because blueberries naturally contain more fruit sugars than, say, sour cherries. Even so, it's significantly less than classic blueberry in sugar syrup.

4. What's the difference between blueberries and bilberries?

The cultivated blueberry used in Fruvela is a larger, farmed fruit with lighter-coloured flesh, unlike the wild-growing bilberry, which has dark flesh and stains much more strongly. Both belong to the same plant family, but they're different species – cultivated blueberries have a milder, sweeter flavour.

5. What's the best way to use blueberry in gel?

Fruvela Blueberry is a versatile addition to pancakes, shortcrust pie, and oatmeal – just as shown in the photos above. It also works beautifully as a layer in yogurt or a fruit smoothie.

6. Can children eat Fruvela Blueberry?

The product contains sweeteners, including polyols (8 g/100 g). For larger portions, we recommend moderation for children, as excessive polyol consumption can have a mild laxative effect.

7. How should Fruvela Blueberry be stored after opening?

Once opened, keep the jar in the fridge and use within 10 days to preserve the best quality and freshness.

8. How much fruit is in one jar?

With 80% fruit content and a net weight of 600 g, one jar contains around 480 g of real blueberries – significantly more than comparable products typically found in supermarkets.

9. Does Fruvela Blueberry contain gluten or lactose?

The product's recipe contains no dairy-derived ingredients or wheat. You'll find the full ingredient list under the "Product details" tab – always check the label before eating if you have an allergy or food intolerance.

10. What's the difference between Fruvela Blueberry and regular blueberry jam?

Fruvela has a higher fruit content and a thicker, gel-like consistency that holds its shape better on cakes or desserts. Classic jam is usually cooked down further and contains significantly more added sugar.

Product Features and Nutritional Values